Greenpeace campaign to save turtles threatened by Tata project

Greenpeace is seeking the help of bloggers to intensify its campaign to save the turtles threatened by Tata’s port project at Dhamra.

In September 2008, after heightened protests and nearly 100,000 dedicated Greenpeace cyberactivists called on the TATAs to relocate the port, the TATAs agreed to a dialogue with those opposing the Dhamra port. In the ensuing negotiations, TATA agreed 'in principle' to an independent assessment, yet it continues to build the port, and with every passing day, the turtles' future looks dimmer… That's why Greenpeace and other groups are calling on TATA to immediately halt construction and commission an independent assessment.

I am pasting below a message received from Norbert Lincoln of Greenpeace in this connection:

The advantages of being an organization that thinks global and acts local is that some of the best ideas -- no matter who thought of them, or where -- somehow get around and are put to use where they're needed most. Precisely two months back Jamie, my colleague from Greenpeace UK, blogged about something that we're now adapting to our campaign against the Tata's port in Dhamra.

The idea is to make the Greenpeace Turtles website appear at the top of the list any time a search is done for Tata. Anyone with a website, blog or profile on the likes of MySpace or Facebook can help out, so if you'd like to help here are the full instructions I purloined from Climate Change Action: The more links to a site, the higher it climbs in Google rankings. So, if enough people make the word 'Tata' link to the Greenpeace Turtles site, pretty soon it'll top the list of anyone searching for Tata. So a simple online action can help us get our electronic placards under Mr. Ratan Tata's nose without standing outside his Bombay House office. If you have a website, blog, myspace, bebo, forum account, etc then please place a link to http://www.greenpeace.org/turtles. Ideally you write 'Tata' as the anchor text and place a hyperlink to http://www.greenpeace.org/turtles from that text. Anyone can do this! Blog comments/forums are easiest. Good websites are most effective.

If you're wondering what else to write, you could copy this whole piece. To get a top 10 Google ranking probably won't be too hard, but to pip Tata to the top will require a lot of effort. So tell your friends, consider putting this simple action in your newsletters, spread the word online...

Notes:
1. It works best if you mention Tata several times in an article / post.

2. If you are posting the link in a blog post then put Tata in the title and the tags.

3. The more important the site, the more kick http://www.greenpeace.org/turtles gets from the link.

4. If you are really determined then consider setting up a fake site like the TATA CSR blog. That way you can link loads of times to http://www.greenpeace.org/turtles from a site that is very relevant! eg. http://tata-csr.blogspot.com/.

5. Why not take this as seriously as a real-world action and forward it to people with green blogs/campaign groups etc.

Thanks and regards,
Norbert Lincoln

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