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30 August, 2011

News channels' prime time coverage of Anna Hazare's fast: study report

Reproduced below is a report from CMS Media Lab on how much prime time selected English and Hindi news channels devoted to coverage of Anna Hazare’s Fast and how much rime was devoted to commercials:

Anna Hazare’s movement against corruption received blanket coverage on the prime time of television news channels, according to a study of CMS Media Lab.

To understand the coverage of Anna’s movement on television news channels, CMS Media Lab tracked and analyzed the prime time content (7PM to 11PM) of leading two Hindi (Star News & Aaj Tak) and two English (NDTV24x7 & CNN IBN) news channels from 16th to 28th August 2011.

News channels had a combined coverage of 8047 minutes (91.1%) of prime time news coverage on Anna Hazare’s movement. Hindi news channels devoted 10% more news time to Anna’s movement compared to English news channels. Hindi news channels devoted 97% of news time whereas English news channels devoted 87% of their prime time news space. During these 13 days, on nine days in the case of Hindi channels and four days in the case of English channels, other news was completely blacked out.

Interestingly, Television news channels covered Mumbai terrorist attack in 2008 with least advertisements. However, in Anna’s movement television news channels not only spiked in viewership but also a good share of commercial time during prime time. Approximately news channels devoted 27% of their prime time on advertisements. 23 to 31% of prime time of news channels – around a quarter in the case of English channels and one-third in the case of Hindi channels- were allotted for commercials.

On four days (24th to 27th) NDTV 24x7 fully filled up their prime time news time with Anna’s movement. CNN IBN also had four days (16th, 24th, 25th, and 27th) of 100% coverage on Anna. Star News and Aaj Tak blacked out all news other than “Anna’s revolution” for nine days.

Among news channels Star News devoted 97.8% of its news time followed by Aaj Tak with 94.6%. NDTV 24x7 and CNN IBN devoted 88.7 and 84.5% of news time respectively on Anna’s protest.

Note: CMS Media Lab analyses the content and market trends of news media

For more information contact
Abison Paul
CMS Media Lab
Saket Community Centre, New Delhi 110 017
M: 09911768356;

Source: CMS Media Lab


Islam said...
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R.Sajan said...

New Delhi, Aug. 20: An international website that helped sustain recent mass movements in countries such as Syria, Libya, Canada and Brazil has involved itself in the Anna Hazare campaign. is co-founded by Res Publica, an American “community of public sector professionals dedicated to promoting good governance, civic virtue and deliberative democracy”, and, an American “non-profit progressive public policy advocacy group”.
Avaaz has the expertise to manage funds, strategies and propaganda for public campaigns and even mobilises protesters. It is managed by a team of campaigners working from Switzerland, Brazil, the US, Argentina and the UK.
Its website is now giving prominent display to the Hazare campaign and has posted his photograph along with that of Mahatma Gandhi.
Many Internet-savvy young men and women who attended the protests at India Gate and Ramlila Maidan admitted having received mail from
The Centre, which is aware of Avaaz’s involvement, believes that many external agencies are helping the Hazare campaign. But government sources expressed helplessness in dealing with the matter.
Sources pointed to the involvement of several local professional agencies, NGOs and Rashtriya Swayamsevak Sangh-affiliated outfits.

Katha.............. said...

news coverage of anna's movement provided the news channels the best time to earn through commercials as the TRPs rose at that time

Ambreen Khan said...

tv news channels watch online in pakistani media tv channels.